Can Mutual Fund Software for Distributors Facilitate Stock Investments?

Investors Are Moving to D2C Platforms—But You Don’t Have To Lose Them. In recent years, a large number of investors have shifted towards Direct-to-Consumer (D2C) platforms—especially when it comes to investing in equities. These platforms provide easy access to stock investments with just a few taps, and that’s exactly what today’s tech-savvy investors want.

Unfortunately, this shift is causing many MFDs to miss out—not just on investor attention but also on a significant share of AUM. If you’re an MFD who hasn’t yet adapted, this change can impact your business.

But the good news is: you don’t have to lose out. With the right mutual fund software for distributors, you can offer a complete investment experience to your clients—including stocks, mutual funds, IPOs, loans against mutual funds, and more—all in one platform
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Let’s understand how this is possible and why now is the right time to start offering equity investments through your software.

What is This Software?

Software for distributors is a digital platform designed to help MFDs serve their clients better. From onboarding investors to tracking their portfolios, managing transactions, sending reports, and even rebalancing portfolios—it handles it all.

But in today’s competitive market, just offering mutual funds is no longer enough. The mutual fund software for distributors in India, like that offered by REDVision Technologies today, also lets you offer:

Multi-Asset Class Investment Options

Let’s break down what you can offer through this software:

● Mutual Funds: Traditional SIPs, lump-sum investments, ELSS, hybrid funds, etc.
● Equity Stocks: Yes, direct stock investments are now integrated into many wealth management software platforms.
● Loans Against Mutual Funds: A great way to help investors unlock liquidity without redeeming investments.
● Peer-to-Peer Lending (P2P): This offers a fixed income alternative with higher interest potential.
● IPO Investments
● Allow clients to apply for IPOs directly from your platform.

By offering all this under one roof, you can build a complete financial ecosystem for your investors—just like D2C platforms do.

How Offering Equity Benefits Mutual Fund Distributors

Adding stock investment options to your platform might feel like a big move, especially if you’ve focused only on mutual funds till now. But the benefits are too big to ignore.

1. Retain Your Existing Clients
When your investor wants to explore equity and they can’t do it through you, they’ll go elsewhere. But when you offer everything under one app or portal, they stay with you.

2. Increase Your AUM
Equity investing may not count toward your mutual fund AUM directly, but it strengthens your overall relationship with the investor. The more assets they manage through your platform, the more chances you have to cross-sell, upsell, and retain.

3. Stay Competitive
D2C platforms offer mutual funds and equities both. So why should your platform offer less? Modern portfolio management software lets you compete on equal ground.

4. Boost Client Trust
When you give clients more control, choice, and transparency, they trust you more. Investors don’t want to hop across apps or intermediaries. They want everything in one place, but still with a human advisor they can count on.

What Happens If You Still Don’t Offer Equity?

If you delay this decision, the risks are real.

You’ll Keep Losing Clients to D2C Platforms
And these are not just first-time investors—they’re experienced clients too. Once they leave, it’s hard to win them back.

Your AUM Growth Will Slow Down
Even if your mutual fund AUM stays steady, your overall wallet share shrinks. That affects long-term growth, renewals, and referrals.

You’ll Seem Outdated
Investors expect modern solutions. If your platform doesn’t offer what others do, you may appear outdated—no matter how good your advice is.

Lesser Engagement
When investors open other platforms for stocks, they might eventually do their SIPs there too. Your investor engagement weakens over time.

Remember: clients want a one-stop solution. If you don’t provide it, someone else will.

Conclusion

The financial landscape is changing fast. Clients expect full-service investment platforms. If you want to retain clients, grow AUM, and stay competitive, now is the time to act. Software is no longer just about mutual funds. It’s about building a digital-first experience that offers mutual funds, equity, loans against MF, IPOs, and more.

When you offer all these services in one place, your clients stay. Your business grows. And your brand becomes future-ready. If you haven’t yet upgraded your software to support equity investments, now’s the perfect time to do it. Don’t let investors walk away in search of a better experience. Be the better experience they’re looking for.